<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">【原标题：2019年中国厨房料理小家电行业用户洞察及趋势报告】</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">报告简介</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">《2019年中国厨房料理小家电行业用户洞察及趋势报告》使用艾瑞iClick调研社区对中国厨房小家电用户进行线上问卷调研，了解其人群画像、烹饪行为及态度、厨房料理小家电使用行为及态度，并展望了行业未来可能的发展趋势。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/224/897/12047798422_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.中国厨房料理小家电行业发展背景</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.1 过去40年中国居民收入水平不断提高</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/339/797/11977797933_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.2 收入提高带来中国居民财富迅速积累</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/131/992/12014299131_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.3 财富积累助推中国居民消费升级</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/826/482/12014284628_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.4 厨房场景成为消费升级的重要空间</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/042/803/12014308240_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.5 厨房料理小家电成为厨房场景中的品质升级之选</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/062/038/11977830260_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2 中国厨房料理小家电行业用户画像</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">中国厨房料理小家电用户中，男性稍多，占比53%；20-50岁之间的消费主力人群占比达94%，平均年龄35岁；地域分布</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">上以东部和中部经济水平较好的地区为主，北京、上海和广州是用户分布最集中的三个城市。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从职业上看，中国厨房料理小家电用户中白领阶层占比较高，达86%；从学历上看，96%的中国厨房料理小家电用户受过</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">高等教育；从家庭收入来看，家庭月收入超1.2万的中高收入用户占比70%，家庭月均收入达1.76万。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从家庭状况来看，中国厨房料理小家电用户中，76%已婚有孩子；12周岁及以下孩子的年龄占比80%，孩子的平均年龄为</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">7周岁。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从闲余消遣行为来看，中国厨房料理小家电用户在闲余时最喜欢看电影，其次是烹饪，再次是陪伴家人，同时购物和运动</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">健身的占比也较高。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从消费情况上看，中国厨房料理小家电用户过去一年主要消费过数码家电产品和家居生活用品（厨具、餐具、床上用</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">品），旅游消费、金融消费和家居装饰品消费的比例也较高。这些品类彰显了用户日常对品质生活的要求，品质是其在购</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">物时最大的考虑因素。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3 中国厨房料理小家电行业用户烹饪行为及态度</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">在中国厨房料理小家电用户中，63%的用户每天都在家做饭，平均每天在家做饭1.6次；做饭时长集中在0.5小时到2小时之</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">间，占比72%，用户平均做饭每次做饭时长为1.25小时。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从料理方式上看，中国厨房料理小家电用户最常用的料理方式为炒和煮，占比分别为95%和91%；其次是蒸和炖，占比分</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">别为83%和82%。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从厨艺水平上看，59%的中国厨房料理小家电用户认为自己擅长烹饪；72%的中国厨房料理小家电用户选择通过查询菜谱</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">步骤学习的方式提升自己的厨艺水平。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">74%的中国厨房料理小家电用户喜欢烹饪，“收拾厨房洗碗洗锅太麻烦”、“油烟重不喜欢”是其最不佳的两大烹饪体</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">验。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4 中国厨房料理小家电行业用户厨房料理小家电使用行为及态度</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.1 用户厨房料理小家电拥有情况</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/866/498/12047894668_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.2 用户厨房料理小家电需求的重要程度</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/284/219/12047912482_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.3 用户购买厨房料理小家电的原因</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/374/519/12047915473_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.4 用户厨房料理小家电的购买渠道选择</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/767/009/12047900767_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.5 用户使用厨房料理小家电的频次</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/339/798/12047897933_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.6 用户厨房料理小家电的闲置情况</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/147/419/11977914741_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.7 复合功能厨房料理小家电-信息获取途径</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/476/129/12047921674_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.8 复合功能厨房料理小家电-功能需求</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/646/629/11977926646_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.9 复合功能厨房料理小家电-服务需求</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/516/083/12014380615_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.10 复合功能厨房料理小家电-其他需求</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/779/429/12047924977_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.11 复合功能厨房料理小家电-功能使用</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/653/893/12014398356_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.12 复合功能厨房料理小家电-品牌国别偏好</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/593/059/11977950395_1369903466.jpg"/></div></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/393/314/12014413393_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.13 复合功能厨房料理小家电-控制方式偏好</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/625/104/12014401526_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.14 复合功能厨房料理小家电-分享行为</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/590/389/11977983095_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.15 复合功能厨房料理小家电-推荐及复购意愿</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/687/449/11977944786_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5 中国厨房料理小家电行业趋势前瞻</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5.1 体验消费：在产品体验中获知产品价值和生活理念</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/201/434/12014434102_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5.2 健康取向：将健康理念贯彻到烹饪的每一个环节</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/402/599/11977995204_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5.3 功能复合：让一机多用实现厨房空间复用</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/211/344/12014443112_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5.4 效率烹饪：以最少的时间和人力成本实现高效烹饪体验</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/666/459/12047954666_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5.5 服务致胜：用后端服务赢得消费者和口碑</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/461/644/12014446164_1369903466.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">文章作者：艾瑞咨询</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">文章来源：艾瑞网</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">原文链接：http://report.iresearch.cn/report/201908/3426.shtml</p>