<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">【原标题：2019年上半年中国生鲜电商行业发展分析报告】</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">生鲜是居民日常生活不可或缺的必需品，在零售消费市场中占据重要地位。在新零售大势所趋的当下，生鲜已然成为新零售赛道的主战场。生鲜新零售主要指的是以生鲜为主打品类的新零售模式，即基于智能技术实现的线上线下一体化融合的生鲜新零售服务。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">据相关数据显示，2011年我国生鲜市场交易规模为11687亿元，随后呈快速增长态势，到2018年交易规模达到19135亿元，较2017年同比增加了6.9%，且平均每年保持6%以上的增长率，预计到2020年将突破21000亿元。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">中国生鲜电商市场发展迅速，目前在生鲜电商这条赛道上，除传统生鲜电商外，前置仓、 “超市+餐饮”、社区拼团等创新模式不断涌现，随着新玩家的入局及新模式的出现，现阶段中国生鲜电商现状如何，新模式的发展情况和未来行业发展趋势成为业内关注的重点。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">当下，生鲜电商市场呈现多业态共存的局面，随着赛道玩家的增多以及巨头布局的扩大，生鲜电商行业竞争将持续升级，同时也将推动原有的行业格局加速洗牌。“供应链管理”作为生鲜电商最重要的一环，是企业在混战中突围制胜的关键，在生鲜供应链中运用大数据、人工智能、物联网等先进技术，追踪用户行为、精准预测市场需求、把控生鲜产品质量，以及通过向生产端延伸，以缩短供应链条、降低运营成本是提高供应链管理能力的重要途径。</p>
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<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">文章作者：零售学堂</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">文章来源：托比网</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">原文链接：https://www.2b.cn/all/2019-09-04/71527.html#</p>