<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台的自营销活动相信很多商家都听说过并且使用过,但大促期间怎么使用更合理,例如抢大促流量用哪个自营销场景,很多商家并不清楚。今天就带领大家来梳理一下这次大促自营销活动的相关信息。</p> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>9月商人节自营销活动是什么?</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">全民自营销是针对本次9月商人节大促举行的商家活动,系统针对诺商家目前店铺和商品的流量和转化情况,给出诊断建议,有针对性的给到商家店铺策略,帮助店铺商品更好的获取流量和转化买家。并且参加全民自营销的商品,可额外获得商人节搜索加权机会和商人节自营销会场入驻机会,获得更多流量和曝光机会。</p> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>参加自营销活动有什么权益?</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/443/230/12001032344_1483512006.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">全民自营销进入地址:我的阿里&amp;mdash;卖家工作台&amp;mdash;营销</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">或直接点击:</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://work.1688.com/?spm=a262a.ap-detail.0.0.257c7271A5XZyR&_path_=sellerBaseNew/2017sellerbase_yingxiao/market_dpyx?tracelog=toutiao"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/430/891/11950198034_1483512006.jpg"/></a></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>加权规则和奖励如下图</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/881/993/12037399188_1483512006.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>全民字营销如何操作?</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">针对不同的需求可以设置不同的主题活动,例如抢大促流量、大促交易额、新客户等有不同的场景。</p> <ul> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">已报大促商家:冲刺宝、爆款放大器、新客宝</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">未报大促商家:商人节专享优惠、拿样、新客宝</li> </ul> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">我们来看下在哪里设置这些自营销活动,下面以冲刺宝为例:</div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/659/350/12001053956_1483512006.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">第一步:进入自营销后台</p></div></div></div></div> <blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">注:商人节专享主题活动设置要注意,已报名大促商家请勿设置:该折扣跟 单品活动、优惠券会产生叠加,防止亏本。</blockquote> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/766/933/12071339667_1483512006.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">第二步:设置优惠与买家等级</p></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/801/273/12071372108_1483512006.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">第三步:设置选品</p></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/655/093/12071390556_1483512006.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">第四步:打开展示开关,通知客户</p></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">其他主题活动设置同样的流程根据提示操作就可以了。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">设置完成后我们可以去进行推广、编辑等各种管理,如下图:</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/021/315/12037513120_1483512006.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>巧用自营销,快速蓄水享受权益</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">通过自营销活动,我们能快速提升蓄水买家数,以及一定量的蓄水金额。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">而且完成自营销活动,本身就能享受自营销会场权益,配合蓄水任务给到的权益,双份流量加权!</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">光说不练假把式,快戳下方链接,开启你的自营销蓄水之旅~</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://work.1688.com/?spm=a262a.ap-detail.0.0.257c7271A5XZyR&_path_=sellerBaseNew/2017sellerbase_yingxiao/market_dpyx?tracelog=toutiao"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2019/430/891/11950198034_1483512006.jpg"/></a></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>相关阅读</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/85168791.html?spm=a262a.ap-detail.0.0.218448d1aaMqUD">9月商人节大促蓄水常见问题FAQ大全</a></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/87571514.html?spm=a262a.ap-detail.0.0.218448d1aaMqUD">提升蓄水买家数攻略,助力大促爆发</a></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/86413393.html?spm=a262a.ap-detail.0.0.218448d1aaMqUD">蓄水大促金额,这样操作就行了!</a></div></div>