<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>一、1688搜索运营的重要性</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">搜索是1688平台最大的公域流量场景之一，也是买家需求最聚焦、最频繁使用的找货场景。1688搜索是买卖双方需求精准匹配的场景。这个平台可以帮助商家获取新买家的采购需求，商家能通过搜索流量精准获客，不断开拓市场。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Agcrrb1hbcOEEJtyL_!!161404296-0-cib.jpg"/></a></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>二、如何获取1688搜索流量</div>
</h1>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">2.1 1688搜索入口介绍</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">目前1688平台最大的三个搜索方式是品搜、商搜和图搜。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.1.1 什么是品搜?</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">品搜是最常见的搜索方式，买家通过搜索关键词的方式进行选品搜索。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01SNYUSi1hbcOCC0KDu_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.1.2 什么是商搜</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商搜是买家为了满足一定的采购需求，搜索特定范围商家的方式，在平台上的产品功能表现为：找供应商（如下图）</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01MBeG9d1hbcODtoN5y_!!161404296-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Im4uSV1hbcOBC31ky_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.1.3 什么是图搜？</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">图搜意思是以图搜品，买家通过拍摄或者上传照片进行商品图片搜索，寻找同款商品的方式，买家可以拍实物、搜通过手机相册里的图片等方式在图搜商机里直接选品。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ZQLqVf1hbcO9Bh2B0_!!161404296-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN013T5OrW1hbcOCCobu7_!!161404296-0-cib.jpg"/></a></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">2.2 影响搜索排名的关键要素</h2>
<ul>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">相关性：发布的商品信息一定要与商品的实际相关，建议根据商品真实信息填写发布，包括类目、品名、材质等。</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">卖家因素：包括企业的诚信与保障、公司交易情况、店铺橱窗、热卖或主推产品情况、实力商家、源头好货等商家荣誉、商家服务质量等。建议如实填写公司名、主营产品、省份等信息，并保持较高的活跃度。</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">交易活跃因素：产品的历史在线交易记录在搜索排序中会得到体现，拥有线上交易记录的产品信息在同等条件下将得到搜索排名靠前，获得更多曝光机会。建议多进行线上交易，提升客单价、订单数和买家数。</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">信息质量属性：产品信息的质量情况包括标题规范、类目选择最优类目、属性完整真实、图片优质、合理一口价等。建议上传与产品相关的原创图片，注意提升详情页转化率。</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">反作弊：千万别上传与商品不符的信息、图片、交易情况，因为1688平台有一套完整的反作弊系统。</li>
</ul>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.3 搜索获客能力的数据分析</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商家首先可以重点观察商品的搜索曝光量，若商品的曝光量对比同行同层较低，则可以通过优化商品标题、提炼核心卖点、优化商品价格竞争力获得更多曝光机会，同时可以参与平台的超划算、推新计划、行业营销活动等方式提升商品曝光。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.3.1 看店铺搜索流量和单品搜索流量</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">a 店铺搜索流量查看路径</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688商家后台-生意参谋-流量-入店来源/入店关键词，通过店铺整体入店来源对比同行同层确认公域流量的获取能力是否需要提升</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01gxlyds1hbcOFHi9FD_!!161404296-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01sKgm8C1hbcODtxhjD_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">b 单品搜索流量查看路径</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01QkuQZj1hbcOHHZOTy_!!161404296-0-cib.jpg"/></a></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>三、用对工具，提升站内排名，引爆流量</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商品在搜索的点击率和商品的成交转化率都影响着商品的搜索流量，商品标题和主图影响搜索点击率，详情页影响成交转化率，所以商品标题、主图、详情页是优化商品的核心指标。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商品标题其实可以被称为若千个词的排列组合，标题中涵盖的关键词热搜度越高，该标题引流效果越明显。在此，给大家推荐一款流量推广神器【产品推广_锐飞流量推广】，连续5年被1688服务市场评为优质工具，已售出二十多万套，推广效果明显：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01cxApW81hbcOBABc1o_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">为了让数据稳步增长，还需要对店铺持续做优化动作，主图、讲解视频、关联营销等方面对商品进行优化：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Ns4dhY1hbcNLYxokv_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">观察推广流量数据，通过对流量数据的分析，可以发现推广中的不足之处，从而优化推广策略，提高转化率和变现效果。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01tYo7ER1hbcNRuH00H_!!161404296-0-cib.jpg"/></a></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">【产品推广_锐飞流量推广】怎么用</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">在服务市场搜索【产品推广_锐飞流量推广】，认准下方这款哦：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?spm=a260s.11177607.jcrmedqi.5.5990646bOmeGa3&productCode=vuyMLFKXZy671VeiRJOWt5ODr%2FHFAinDxNiJtK2wKzM%3D&productType=GROUP&keywords=%E4%BA%A7%E5%93%81%E6%8E%A8%E5%B9%BF"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01MisEXe1hbcNMzXgKH_!!161404296-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">介绍视频：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-video-0-1-8"><div class="container"></div></div></div>