<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">前言:</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">广州作为全国1688全国核心产业带之一,聚拢美容护肤、包装、个护家清、箱包皮具等众多行业优质工厂。本期重点介绍广州的超级工厂特色育商体系是如何帮助广州超级工厂商家快速成长,实现粤贸全国。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">广州特色育商服务体系将加入超级工厂的商家按照加入时间分层为新商期商家、成长期商家和成熟期商家。通过新商期培训&mdash;&mdash;扶上马,送三程;成长期比赛&mdash;以战带训,提高商家团队组织能力;成熟期&mdash;&mdash;标杆扶持,挖掘源头优厂等广州特色本地化服务体系,快速帮助超级工厂商家快速成长,为工厂数字化经营助力,推动实现工厂生意新增长!</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01irzs7t1l6i3e8JOkl_!!985894770-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">一、新商培训&mdash;&mdash;扶上马,送三程</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">根据广州产业带商家特色设计新商私教团系列培训:以基础培训+社群运营+任务通关机制的形式,在3个月时间内从0-1系统地孵化超工新商,着重培育商家在平台的产品力、服务力和获客力,目标成为平台优质供给,提升广州商家在1688平台的生意规模,保障广州产地育商成果。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">12 -2月培训覆盖新商100余家,截止课程结束1个月,76%商家店铺健康度提升为AB类,50%L1-3层级商家提升到L4-6层级,42%商家提升了找工厂赛道金牌制造星级。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从商家生意角度来看,73%商家金冠品得到提升,商均提升5.4个金冠品;89%商家询盘得到提升,商均月询盘提升108个;63%商家交易额得到提升,商均月GMV提升10w。新商培训在提升商家服务体感同时,保障了商家的生意得到实质性的增长。</p> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>1.基础培训:</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">从基建-产品-营销-服务4大节点进行运营赋能,快速提升学员系统化店铺操作能力!</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN0146b5qg1l6i3gDQEfr_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01qISXGR1l6i3nLv0HY_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01l4oKVT1l6i3gDUSjw_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01MBUFfh1l6i3gDX9El_!!985894770-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">2.任务通关机制:</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">训后结合具体实操任务通关,帮助商家实践出真知,完成关键节点运营,将店铺从0拉至60分健康水平!</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01bIYihy1l6i3dP6rz4_!!985894770-0-cib.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>二、成长期客户-以战代训,提高商家团队作战能力</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">针对成长期商家,重点需要帮助商家炼造一支有战斗力的团队,广州区域开办全国首届超工争霸赛,提升商家团队组织能力。第一届时尚之都&middot;广州夏季采购节争霸赛汇集48家广州优秀的超级工厂商家,在争霸赛期间共举行了4场 200+专属活动,完成1场线上朋友圈集赞活动获得10000+点赞数。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">比赛期间共进行6次宣发+1次媒体联合宣传;超 12场的各军团游学复盘会议。赛事战功赫赫,总业绩140,491,930元,目标完成率148%,线上GMV战绩询目标完成率121%,询盘战绩目标完成率140%,买家数战绩目标完成率200%。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">通过第一届时尚之都&middot;广州夏季采购节争霸赛带动广州的超工商家平均营收2倍以上增长,并打造了客户学习型商圈,以战代训改变员工的心态,提高超工商家员工对于目标坚持和渴望,做到企业业绩有所提升、人员有所成长,以及人员的收入有所提高。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">至今广州区域陆续举办三期争霸赛,通过比赛发现标杆商家,广州共培养孵化出14位中小企业成长中心认证讲师,其中消费品行业讲师8位,工业品行业讲师6位,后续仍在持续增加扶持中。新增18家游学基地。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01hXhPtw1l6i3c54pax_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01EBbRP01l6i3jEezux_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01vVA3VM1l6i3gDhckW_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN0122644y1l6i3lfjb1u_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01j0SXs01l6i3lfm9Hz_!!985894770-0-cib.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>三、成熟期&mdash;&mdash;源头优厂挖掘培育,帮助商家优化供应链</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Hws8SZ1l6i3hgWvqT_!!985894770-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">当工厂电商经营逐步成熟后,很多工厂渴求打造网络新名片,扩大自己的工厂影响力,优化供应链,但缺乏相应的能力与和资源。因此,&ldquo;茂哥探厂&rdquo;应运而生,专为挖掘源头工厂,并为他们代言。由超级工厂广州超级工厂区域经理洪伟茂发起,为标杆商家拍摄&mdash;《茂哥探厂》专题视频专注,源头好厂好货的挖掘推荐,为产业带商家服务和赋能&rdquo;的定位理念,聚焦&ldquo;优质工厂&rdquo;--的市场需求,进行视频采集与运营,现已覆盖快手、抖音--等短视频类新媒体平台。走进工厂,并对一把手的采访,深挖优质工厂背后的成长路径和优势,帮助老板以故事及直观方式,推荐好货好厂,现已逐步形成被产业带老板欢迎的1688服务赋能新模式!</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01j6xLTB1l6i3kahMyY_!!985894770-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01jf7lAq1l6i3gd1uE0_!!985894770-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">相信在广州超工团队的共同努力下,一定会有更多好厂被发现,有更多机会被赋能。</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">粤制造粤天下,广州客户成功团队,与商家共成长!</p>