<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>【回放】【童装】6月重点事项直播：https://club.1688.com/unithread/258522152.html</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">童装行业小二-颜棋：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01U8Pm8D25PkmLneRk9_!!2214003677519-0-cib.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">童装行业小二颜棋</p></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">童装钉钉总群：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01UMDi2C25PkmSmom6U_!!2214003677519-0-cib.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">童装钉钉总群</p></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">童装商家手册-扫码收藏：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01x68Meh25PkmL4tVbj_!!2214003677519-0-cib.jpg"/><p style="position: ;right: 0;bottom: 0;left: 0;padding: 0 10.0px;line-height: 32.0px;background-color: ;color: #ffffff;font-size: 14.0px;margin: 0;">童装商家手册-扫码收藏</p></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>一、商家扶持机制</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">店铺扶持机制：</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">a.行业优选商家（L会员等级，L4以上为行业优选商家）-符合条件即上标</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/ax5rdl</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">b.商家特色标签(新风尚/优制造/跨境优选）-需报名一次</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/wefdzq#ISXtA</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">重点：店铺装修过关（透工厂实力/上新能力），商品风格/拍摄视觉统一，6月中旬开始每月进行清退机制，跌幅超-20%以下坚决清退，超-10%复核店铺，不符合入驻店铺要求清退</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">c.通天打爆计划-额外加权，每月报名，每月15号前完成单月报名</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/pmqobm</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">d.核心商家标准及权益</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">行业侧扶持：神店榜/宝藏店铺榜/品类市场/行业活动</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/gccntr</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>二、商品扶持机制</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">新金冠商品分层机制，挂接全站场景，仅对腰部以上商品做权重扶持：</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/asxnxy</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4力 +品效</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">新品力（变化：站内5款+尽快破零+下游热点趋势商品）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">价格力（合理定价：价格合理利润/起批量/邮费/剔除价格作弊）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">内容力（直播讲解-可以直接上传）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">服务力（24/48h发货，7天无理由退货，一件代发包邮）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">品效（点击/支付买家数/支付成交额）</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01FuFTHD25PkmL5BQto_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>三、商品标</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商品标展示优先级：新品&gt;1688严选&gt;尖货</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN019BiABK25PkmTd1WhW_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">满足新品标基础规则，商品力得分&gt;=60</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01CplAS525PkmEcQj2j_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">厂货通商品，且满足：</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1、厂货通30日gmv（剔除邮费）大于等于100元 品质退款率小于等于3%</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2、镇店之宝商品 品质退款率小于等于3%</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3、新金冠商品（新金冠分大于等于100） 品质退款率小于等于3%</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4、潜力商品（新金冠分60-99）品质退款率小于等于3% 48H揽件率大于等于92%</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN012sfWzJ25PkmO9xqe1_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">新金冠品（商品力&gt;=100分），且商家为行业优选商家（L4以上）</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>四、店铺榜</div>
</h1>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>a、神店榜</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">基础要求：行业标签审核通过，且为对应榜单top20（成交额top20进入热卖榜，成交额增速top20进入黑马榜）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">分作总榜以及细分风格榜：https://mindx.1688.com/market/rank/dhjqswzb0/index.html?spm=a2o1z.12531199.0.0.63fe4dd8xM6JEM&amp;wh_pha=true&amp;wh_pid=1878995&amp;__pageId__=1878995&amp;__removesafearea__=1&amp;resourceId=2511429&amp;sortType=gmv&amp;sceneId=9034195235668153542&amp;__existtitle__=1&amp;tagId=6893023804093909703</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1、旺铺首页透标签</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2、榜单店铺下3个商品算法抓取</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>b、宝藏店铺榜</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">行业榜单审核通过</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">每月清退，增速-20%以上清退；-10%以上且L3以下清退</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01LuxtHa25PkmTdTBVy_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://mindx.1688.com/market/rank/dsd4oxp29/index.html?spm=a2o1z.12531199.0.0.63fe4dd8owur3x&amp;&amp;__pageId__=1869653&amp;wh_pid=1869653&amp;sortType=indiv&amp;resourceId=2515416&amp;tagId=6893023804093909703&amp;wh_pha=true&amp;__am_web_plugin__=0&amp;__am_main_web__=1&amp;__removesafearea__=1&amp;sceneId=8678626071740590189&amp;__existtitle__=1</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>五、重点场景</div>
</h1>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>1、伙拼-质价爆款</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/xypan6</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>2、1688严选-厂货通严选</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/aybow5</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">站内：每周末严选活动</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">每月底a++活动</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">专属1688严选标识</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">站外：</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">支付宝码商相关活动</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">入驻建议：基础款式，不挑人，受众群体较广</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>3、直播（选做）/直播讲解（必做）</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">直播：https://www.yuque.com/yingying-aeejf/bowwpw/pxgxuo</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">直播讲解：https://www.yuque.com/yingying-aeejf/bowwpw/ty62u9</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>???4、会员号（适合上新频率高，买家数多的商家运作）</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">会员号总贴：https://www.yuque.com/yingying-aeejf/bowwpw/gmvz6s</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">运营分：</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">会员号运营分由内容质量、内容转化、内容成交三个维度构成，总分150分，具体计分规则如下：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01xi5PZl25PkmJXCluF_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>场景展示：</div>
</h1>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ZB5vIk25PkmEcwx0z_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>发发相册-微信小程序</div>
</h1>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01T9GWB225PkmVf5WFw_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>攻略：多发优质内容</div>
</h1>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>???5、无忧代发（分销栏目升级为一件包邮）</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/ysawh2</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">升级公告：https://club.1688.com/unithread/256533909.html</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">代发市场升级成一件包邮（下一次系统升级前未完成升级的商品，原分销tab将被下线，仅展示批发）</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN016QZsAu25PkmJXXv2b_!!2214003677519-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>6、找工厂</div>
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<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/dx3kxq</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">牌级工厂+小黄标</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">闪电拿样+闪电定制</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">会员号/一件代发包邮是财年后续重点的项目，请大家尽快熟悉规则</p>
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<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>六、6月童装热点分析</div>
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<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/mdoort</p>
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<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>七、618年中大促</div>
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<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">https://www.yuque.com/yingying-aeejf/bowwpw/ymv8mi</p>
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<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>八、伙拼</div>
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