<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">各位商友好,随着商友们及时的自检自查并整改,1688平台中商品价格作弊(SKU作弊)已经有了明显的改善。为了不断提升买家挑品和选品的精准度,我们将持续对此类行为进行加强管控。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/185453727.html">点此查看详细的规则解读</a></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">同时我们接到了部分商家对于商品优化中存在的疑问,以下是商品价格作弊(SKU作弊)常见案例解读。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">案例一</div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">配件和原整体商品不要放在一个商品中展示,买家搜索这个商品,看到低价,打开商品结果是配件的价格,影响选品和采购体验。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01g1NQ4G1CtFLxZb6BR_!!1123690138-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">案例二</div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">在活动营销场景下,通过SKU作弊进行低价引流行为:正常SKU是按照单位【包】售卖,问题SKU以更小单位且标低价来起到低价引流的行为。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">重要提醒:活动场景下的作弊行为平台会加强管控。</div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN011I30dv1CtFM1HQj69_!!1123690138-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">案例三</div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">标题中的型号和SKU中需保持一致,比如商品标题是三层T2和T5飞机盒, 不能放置普通、五层、T1、T10等和标题不一致的SKU。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">重要提醒:sku需与标题中的规格说明保持一致。避免买家搜索这个商品,看到低价,打开商品结果是非该SKU的价格,影响选品和采购体验。</div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01e7m5eK1CtFM11jLFV_!!1123690138-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">案例四</div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">SKU中不要出现非SKU无关的文案,该文案需标注在商品详情中。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01sWApZS1CtFM2Un9Co_!!1123690138-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01etMBwo1CtFM3R1Irs_!!1123690138-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">案例五</div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">套装和单品不要放到一个商品中进行展示,需要分两款商品进行展示。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01yGRTsQ1CtFM2UO2bC_!!1123690138-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商友们可以持续关注本帖,常见的案例将持续更新解读哦!</p>