<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://fuwu.1688.com/damai.html"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01YBpe7y2J5yCwf4tvj_!!3191429371-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?productCode=gyFmQiZJ9SHDrWyDUSa%2F2FOJaVdYhucg2%2BzKnB%2BUfbE%3D&productType=GROUP&type=dzruanwen6"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Nk7T4X2J5yCxCildQ_!!3191429371-0-cib.jpg"/></a></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商友们有经常测图吗？测图？拿个尺寸量一下图的大小？</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN015OWCrs2J5yCv0nywD_!!3191429371-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;"> 非也~非也~ ，测图即测试产品主图的点击率。今天我们就一起聊聊</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">“测图”</div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>为什么要测图？</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">很多1688商友只关心流量，殊不知店铺中很多细节都决定了店铺流量，比如产品主图。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01SWz8sG2J5yCzOVpZN_!!3191429371-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">买家、关键词、图片、店铺四者之间关系为：买家搜索关键词，在一定位置上看到店铺的推广图片或者店铺主图，买家因喜好点击图片进入店铺。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">卖家无法控制买家搜索的关键词，但可以做出有利的图，在买家搜索相应的关键词时，吸引其点击。</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>什么情况下需要测图？</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">①点击率低，买家也会产生疲惫感，适当换图可提高点击率、转化率。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">②想换主图，不经测图，随意更换主图，可能会降低点击率。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">③测图的核心应是图而不是测</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>测图要注意什么？</div>
</h1>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">（一）主图形式</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">1.白底图：</div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1) 活动报名对白底图要求比较多些。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2) 想做首页流量的，第五张白底图是重点。化妆品类进口类使用白底图更有吸引力。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://pc.1688.com/product/detail.htm?productCode=gyFmQiZJ9SHDrWyDUSa%2F2FOJaVdYhucg2%2BzKnB%2BUfbE%3D&productType=GROUP&type=dzruanwen6">推荐使用【大泽-店长工具】“一键白底图”</a></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">可以对您的所有产品进行白底图处理。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01sNW5fx2J5yD0oH12C_!!3191429371-0-cib.jpg"/></div></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">2.场景图：</div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">生活场景的代入感，服饰类，厨房类目对生活场景要求较高。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01E7pxAC2J5yD0oKuPm_!!3191429371-0-cib.jpg"/></div></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">3.多角度图：</div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">如鞋类45°，侧面、俯视图、背影。同一产品，不同角度，点击率也不同。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN015Yxkok2J5yCyhiLKY_!!3191429371-0-cib.jpg"/></div></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">4.一句话卖点图：</div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">多卖点=无卖点，突出核心才是根本，</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://pc.1688.com/product/detail.htm?productCode=gyFmQiZJ9SHDrWyDUSa%2F2FOJaVdYhucg2%2BzKnB%2BUfbE%3D&productType=GROUP&type=dzruanwen6">通过【大泽-店长工具】促销水印模板可以生成精准的卖点宣传主图</a></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?productCode=gyFmQiZJ9SHDrWyDUSa%2F2FOJaVdYhucg2%2BzKnB%2BUfbE%3D&productType=GROUP&type=dzruanwen6"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Uf7gDR2J5yCuIfRoD_!!3191429371-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">5.细节放大图：</div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">放大产品的核心卖点</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01upJ2wH2J5yCwR7wFp_!!3191429371-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">（二）测图周期</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">①常规保守7-15天；（人群重复率高，客户基数少，延长时间较为准确）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">②神图好款5天有飙升。</p>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">（三）数据考量</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">点击率=点击/展现*100% </p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">利用公式，算出该主图周期内的点击率。然后换掉一个产品主图（其它指标不变），在用同一个计划观察一个周期的点击率数据。谁高，最后就留下谁。</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>误区规避</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">(1) 唯一变量：保证标题相同的情况下，默认其他设置均相同，只有图不同；</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">(2) 频繁测图：参考展现换图，不考虑其他数据；隔天换图，参考时间过短，且无数据积累；</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">(3) 人为干预：人为点击，转化率不精准。</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>总结</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">同样给1万次展现，同行点击率10%，你只有5%，每天流量少500，对于转化一样10%，同行每天多成交50单，一个月，相差1500单，中国人实际是有从众心理的，销量差距大了，转化率肯定不一样。</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">所以图片非常重要，特别是标品，大家卖的都一样。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">对于标品，点击率高于行业均值1.5倍以上合格，非标品，点击率行业平均以上合格。</div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://pc.1688.com/product/detail.htm?productCode=gyFmQiZJ9SHDrWyDUSa%2F2FOJaVdYhucg2%2BzKnB%2BUfbE%3D&productType=GROUP&type=dzruanwen6"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01qZu3aY2J5yCxiD6Z1_!!3191429371-0-cib.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://fuwu.1688.com/damai.html"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01MiCXDt2J5yCypugd5_!!3191429371-0-cib.jpg"/></a></div></div></div>