<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>为什么要设置金冠品机制？</div>
</h1>
<ul>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">原因1：不同生命周期、不同市场热度的商品成长竞争规则应该不同</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">原因2：采购买家发现市场新趋势和新商机品类的难度大</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">原因3：商品力应时刻保持同市场下，优质商品盘点的重要职责</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">原因4：B类买家对商品需求的数据，应加强到商品力机制中，来更好的满足B类买家需求</li>
</ul>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>如何成长为金冠品</div>
</h1>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01uLw6NT2Mnt1yTQTgO_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">"潜力商品"类型回归，潜力商品=符合行业市场主推货盘；且所有金冠商品都是由潜力商品成长而来的</div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">什么类型商品为“潜力商品”？</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01lRfnkJ2Mnt1ssjxkP_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<ul>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">“打标”新品</li>
</ul>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://rule.1688.com/rule/detail/11003162.htm">点击查看1688新品规则</a></div></div>
<ul>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">掘金商品</li>
</ul>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">进入"商家工作后台" 点击"每日商机" 点击"掘金计划" 发布"掘金商品"</p>
<ul>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">专利商品规则</li>
</ul>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/162887388.html">点击查看百货行业专利商品规则</a></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>当符合潜力商品后，店铺&商品要先符合基础条件！</div>
</h1>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">店铺需要符合以下基础条件：</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01uT4hRf2Mnt1vYfigD_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">商品需符合以下基础条件：</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01tnXV0A2Mnt1t02NbX_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>当符合以上基础条件后，如何由“潜力商品”成长为“金冠商品”？</div>
</h1>
<ol>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">对于成长机制的升级，改使用积分制度；将商家的运营过程/运营结果融入到成长积分体系中</li>
<li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">大数据将根据行业动态，市场所需，为每一个商品定制一套积分成长方案</li>
</ol>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商家只需按照策略提示运营商品，达到总积分目标，就可不断成长！</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01HXQmoP2Mnt1pO3xRd_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">备注：商品力成长智投方案（广告方案）介绍>> https://club.1688.com/unithread/153306630.html</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>操作手册</div>
</h1>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">快速查看商品列表</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01kdJC032Mnt1wbBaiA_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">新增潜力商品分层，成长机制中，将明确给出积分明细体系</p>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">查看已经获得积分明细：</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01jgT3Hs2Mnt1vpyFwB_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">如商品价格竞争力不足：可根据平台推荐的价格修改，获得金冠积分</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01esSfGc2Mnt1wbE0UQ_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">如未完成任务：可查看核心需要完成的任务，快速成长为金冠</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01CO5S3n2Mnt1tGw4w2_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">进入商品详情页，进一步分析商品</h2>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN015oMJwi2Mnt1tgUG2S_!!2209502139873-0-cib.jpg"/></div></div></div></div>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>常见问题：</div>
</h1>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">Q1: 潜力商品的是怎么定位的？</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">潜力商品包含: 新品、掘金商品、大数据根据商品表现分析的具有行业成长趋势的商品、已经经过买家验证的爆品、以及行业主推的商机货盘</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">Q2：如何获得更多潜力商品？</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">（1）发布更多新品</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">发布更多新品，新品将直接作为潜力商品培育；并且新品有着专属的培育通道</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">专属的培育场景（1.找新品频道，2.搜索新品专属搜索栏）</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">据平台大数据统计，新品的单品流量可高于普通商品达到5倍以上</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688新品规则：</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/177437196.html">新品规则</a></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">（2）紧跟平台商机，发布商机新品</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">进入"商家工作后台" 点击"每日商机" 点击"掘金计划" 发布"掘金商品"</p>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">（3）关注各行业对主推货盘的规则</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/167490631.html">查看原帖</a></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://shili.1688.com/dpl/shili-enroll/index.html?spm=a262a.ap-detail.0.0.51f02c8dam3aBO&tracelog=shilivipshequ_xin_77"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/037/741/22586147730_714201955.jpg"/></a></div></div></div>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://peixun.1688.com/cms/base/shilixueyan.html?spm=a262a.ap-detail.0.0.51f02c8dam3aBO"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/362/443/22882344263_714201955.jpg"/></a></div></div></div>