中小企业成长中心

<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">再好的商品也有自己的市场生命周期。如何快速打爆，抢占市场，让订单轻松翻倍？商学院讲师分享快速打爆技巧！</blockquote> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>好品的定义</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01LkoaLE2N8xFJuD37i_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>爆款打造步骤</div> </h1> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">推爆流程</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN014U8Fk82N8xFJOn0gC_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">产品内功提升-视觉</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01kMCgWm2N8xFNGOK8z_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">目的：主图视频及主图就是产品的第一详情</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ktdmi12N8xFKtuF10_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">目的：主打款多板块布局，提升产品转化</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">好的爆款不仅有老客户的回购，还得有新客户的下单</div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">订单分析-下载表格</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">流程：后台-交易-选择时间（近一个月）-搜索-导出当前条件</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01qkN0TL2N8xFHWOafE_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">订单分析-表格整理</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">流程：全选表格-合并居中-调整行高</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01l0up9Y2N8xFOvk6ln_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">订单分析-分析单品新老客户成交</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">流程：确认分析产品对应货号-确定</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01i9ARtm2N8xFJuQD4W_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">订单分析-数据透视表-根据采购笔数确定新老买家数</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">流程：1.复制买家会员及实付款数据</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.选择数据透视表分析</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3.实付款数值拖入值区域两次</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4.其中一个实付款值字段设置为计数</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN018q7mie2N8xFJP2BJo_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">分析每日新老客户买家数及趋势</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1.每日统计，笔数为1笔即为新客户，反之为老客户</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2.针对新老客户每日买家数进行趋势分析</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3.结合新老客户趋势变化进行动作调整</p> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>总结</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01PUS1eh2N8xFHWV6RS_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">后续还有更多精彩课程，尽请关注商学院线上公开课！</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">钉钉扫描二维码/点击图片，加入商学院学员组，获取最新的优质内容！</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://wx.dingtalk.com/invite-page/weixin.html?bizSource=____source____&corpId=ding0600d16fb658afe535c2f4657eb6378f&inviterUid=5E9C7FFC43CF8EBE6B2F679C0AD92F4C&encodeDeptId=A9594386CEF8B14A94460A2FDF52346D"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01pD9bg62N8xFM1PfSm_!!2208336909919-0-cib.jpg"/></a></div></div></div>