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<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">什么是1688新灯塔</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688新灯塔考核体系是1688平台为了帮助商家追求更好的服务体验所建立的一套全链路服务体验评估诊断体系。一期在8月14日上线了消费品现货类目，为了帮助全平台商家优化策略以及提升服务能力，12月2日对一期未覆盖的行业做了全面覆盖，同时对一期原有考核指标升级。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01BghZX72N8xEEv4yDn_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">服务好的商家有更多权益扶持，服务差的商家损失流量</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01k2WeoF2N8xEKym9WZ_!!2208336909919-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01XKtHY72N8xEBN3S8A_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">新灯塔2.0专属店铺服务数据诊断报告</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1、新灯塔2.0一键诊断</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2、店铺6大核心数据</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3、官方出品对全网免费开放</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">4、同行同层数据对比</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">5、提升攻略一键获取</p> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">1688新灯塔具体应用</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN010PpHa42N8xEEvCl4Q_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">如何进入1688新灯塔客户之声页面</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">方法一：进入到【卖家工作台首页https://work.1688.com】-点击右侧【体验星级】-点击【提升星级】</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01vxQxOZ2N8xEFN6D5i_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">方法二：进入到【卖家工作台首页https://work.1688.com】-顶部右侧服务框搜索【客户之声】</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN0102mCKv2N8xEI7mYK9_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">方法三：进入到【生意参谋https://sycm.1688.com】-点击服务-【服务报告】即可进入</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Fp5qp52N8xEEvJKu2_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">查看店铺服务星级</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">新灯塔店铺服务星级共为5档（分3星、3.5星、4星、4.5星、5星），最低3星，最高5星，星级越高，代表服务越好</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">其中：5星=优，4.5星=良，4星=中，3.5星、3星=待提升</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN010tHEbi2N8xEG2EBIW_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">结论：服务星级4星的商家要重点提升</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">星级提升攻略：</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/161478008.html">https://club.1688.com/unithread/161478008.html</a></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">服务星级（体验星级）评定标准</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01FPEPCp2N8xEHNL9Vy_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">结论：查看自家店铺的综合体验分和各项维度得分，对比与4.5星及5星的得分差距</p> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">学会看指标，定位服务短板</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">店铺实时动态板块介绍（查看各维度得分、指标定义、指标表现和指标得分）</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01IuBimC2N8xEI7w5EH_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">每日前往监控数据变化</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01eBApk12N8xECYfFVA_!!2208336909919-0-cib.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">提升技巧板块可学习指标解读及提升课程</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01VUC3722N8xEI7yAKK_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">1688新灯塔2.0指标解读</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01wSS18u2N8xEF7bAzL_!!2208336909919-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01zLtSZ12N8xEIWGKO8_!!2208336909919-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01VrXp1E2N8xEIWGjOB_!!2208336909919-0-cib.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01SYqIJS2N8xEG2PawB_!!2208336909919-0-cib.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>相关课程推荐</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688新灯塔|二期考核指标定义详解（总帖）：</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/148067997.html">https://club.1688.com/unithread/148067997.html</a></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688新灯塔|如何提升店铺服务星级：</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://club.1688.com/unithread/161478008.html">https://club.1688.com/unithread/161478008.html</a></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1688新灯塔学习基地：</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://peixun.1688.com/cms/xdtxy.html">https://peixun.1688.com/cms/xdtxy.html</a></div></div>