<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">近日,为彰显实力商家服务能力,提升买家体验及采购满意度,平台对实力商家现货买家保障服务做了全新升级!对符合品质牛、发货牛、售后牛的商品,在买家购买链路上(搜索、商品、订单等)做服务能力透传,并为该类牛品设置专属营销场景,让满足牛品要求的商品,更高效浮现给采购商!</p> <blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">牛品有哪些权益?什么是牛品?我该如何设置牛品?</blockquote> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>牛品有哪些权益</div> </h1> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">1、超级实商日专属会场</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">月度超级实商日主推专属场景,牛品多重展现</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">(超级实商日设有牛品专属会场,核心主推场景,流量聚焦!)</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/365/448/14788844563_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">2、实力汇核心阵地</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">实力商家固有阵地,牛品拥有专属置定核心区块</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/556/058/15282850655_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">3、专属挑货推优</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">【实商优选-源厂国货】官方号,日常挑选牛品推优,买家深度种草</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/128/459/15341954821_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">4、服务能力外显</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">商品&amp;订单页透出服务标签,提升商品转化率。</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/176/297/14621792671_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">5、更多待上线专属场景/流量扶持。</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://work.1688.com/?spm=a262jn.10526145.workmenu.dorderman.3d661768EPc1Gg&_path_=sellerBaseNew/2017sellerbase_offer/orderManage"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/480/331/14839133084_2002633850.jpg"/></a></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>什么是牛品</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">现货类商品,满足以下条件之一,多项满足多重展现,全部满足会有更加聚焦的资源倾斜。</p> <ul> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">品质牛:商品勾选以下买家质量保障服务之一:&ldquo;材质保障&rdquo;&ldquo;少货必赔&rdquo;&ldquo;坏单包赔&rdquo;&ldquo;破损包赔&rdquo;;</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">售后牛:商品勾选以下买家包换保障服务之一:&ldquo;7天包换&rdquo;&ldquo;15天包换&rdquo;</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">发货牛:商品勾选以下买家发货保障服务之一:&ldquo;24小时发货&rdquo;&ldquo;48小时发货&rdquo;&ldquo;72小时发货&rdquo;</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">信用牛:敬请期待。</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: disc;">价格牛:敬请期待。</li> </ul> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>如何设置牛品</div> </h1> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">1、登录【卖家工作台】-【商品】-【销售中的商品】-【修改详情】</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">下拉至特色服务板块,做买家保障勾选(仅针对现货类商品,三类服务都做勾选可获得多重权益)</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">(?如未开通对应服务,点击申请开通,完成开通流程再做服务项勾选)</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">1、品质牛:勾选品质服务任意一项:【材质保障】、【少货必赔】、【坏单包赔】、【破损包赔】;每个offer有2-3个选项(按系统给出的选项为准);</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">2、发货牛:勾选发货服务中【24小时发货】、【48小时发货】、【72小时发货】中的任意一项;(发货承诺越快,获得权益倾斜更多)</p> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">3、售后牛:勾选包换服务中【7天包换】、【15天包换】中的任意一项。(包换周期越长,获得权益倾斜更多)</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/957/059/14642950759_2002633850.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/274/797/14602797472_2002633850.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/736/862/14830268637_2002633850.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">如未开通服务,则点击&amp;ldquo;申请开通&amp;rdquo;,按下图所示做勾选。(不需要额外缴纳保证金)</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/219/603/14776306912_2002633850.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">开通成功后会有如下提示,返回商品修改界面,做对应服务项勾选即可。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/977/813/14776318779_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">2、开通服务后,可批量设置</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">【卖家工作台】-【交易】-【管理服务中的商品】</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/079/231/14855132970_2002633850.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">选择服务后,点击继续添加商品,勾选后点击添加;</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/713/261/14855162317_2002633850.jpg"/></div></div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><a style="position: ;display: block;max-width: 100.0%;" target="_blank" href="https://work.1688.com/?spm=a262jn.11251430.workmenu.dtradeser.1a321768fiDXrO&_path_=sellerBaseNew/2017sellerbase_trade/tradeServiceConfig"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/480/331/14839133084_2002633850.jpg"/></a></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>讲师讲解牛品+实操练习</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-video-0-1-8"><div class="container"></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">【重要提醒】:实力商家保障服务全面升级,实商现货类商品会逐步要求都满足质量保障,详见公告https://rule.1688.com/rule/detail/11002312.htm?spm=a26go.7662372.0.0.R4ELjA</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">建议大家在目前有平台扶持的情况下,主动尽快在现货类商品上勾选保障服务,早做勾选,能为店铺带来更多生意机会。</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">有任何疑问请进钉钉群,小二在线解答。</h2> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/817/263/14829362718_2002633850.jpg"/></div></div></div></div>