<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">做营销,</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">我们要知道精准客户搜索的关键词,</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">我们要有潜在客户喜欢的产品,</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">我们要通过阿里最有效的推广手段让客户多联系你。</h2> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">今天由商学院讲师彭谭羽给大家带来店铺如何更好的做好付费流量的承接。</h2> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">主要内容为:</p> <ol> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">差异化主图</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">高转化属性填写</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">详情页</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">关联销售</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">客服转化</li> </ol> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-bold-0-1-0"><div style="font-weight: bold;font-size: 16.0px;color: #333333;line-height: 30.0px;">详细内容,请单击视频查看。</div></div></div> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-video-0-1-4"><div class="container"></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>一、差异化主图</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">高品质的主图是点击率重要因素。</p> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>二、高转化属性填写</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/997/111/13407111799_521462569.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>三、详情页</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">高转化的详情页的逻辑框架是:</p> <ol> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">店铺活动</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">风险承诺</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">产品海报</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">产品概述</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">痛点挖掘</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">功能功效</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">证书认证好评</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">工艺细节</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">产品实拍</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">售后物流保障包装</li> <li style="margin: 20.0px 0;color: #666666;font-size: 16.0px;list-style: decimal;">品牌工厂车间</li> </ol> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>四、关联销售</div> </h1> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/623/279/13490972326_521462569.jpg"/></div></div></div></div> <h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;"> <div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div> <div>五、客服转化</div> </h1> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">客服解决详情页解决不了的问题。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/069/459/13490954960_521462569.jpg"/></div></div></div></div> <p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">客服很重要的一点是挖掘需求。</p> <div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/2020/764/171/13407171467_521462569.jpg"/></div></div></div></div> <h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">今天学了店铺付费流量的承接,我们要做好差异化主图制作、高转化属性填写、详情页、关联销售、客服转化,引爆流量,提升转化。</h2>