<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">亲爱的商家，为了提升买家的采购体验，平台对价格作弊、SKU缺货等影响买家采购体验的商品进行加强管控。存在问题的商品将视违规情节严重程度采取降权、下架、删除、扣分等处置。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://rulechannel.1688.com/1688?type=detail&ruleId=1059&cId=null#/rule/detail?ruleId=1059&cId=null&spm=a262a.ap-detail.0.0.33ad41d4N4w2ze">点此查看具体处置规则</a></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">请商家及时自检自查店铺内是否存在下述现象，若存在，请及时进行整改，谢谢您的配合！</p>
<h1 style="color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">
<div style="width: 5.0px;height: 18.0px;background: #027cff;margin-right: 16.0px;position: ;top: 6.0px;float: left;"></div>
<div>以下是常见场景及案例解读</div>
</h1>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">一、商品SKU中设置：无法下单或者无法定位具体物品的SKU（如微信，联系客服等非商品词）</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：设置的SKU需明确采购商品（包含但不限于尺寸、颜色、材质等）。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例一：</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01gbAEH61CtFR60qQHB_!!1123690138-0-cib.jpg"/></div></div></div></div>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例二：需要设置明确商品的款式的SKU</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01B4RCKE1CtFR6wiQMy_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">二、商品SKU中设置：与商品标题品类不一致的SKU</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：商品标题、图片、属性、SKU等商品展示内容需描述均一致。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01dbVyD81CtFR9eJ1dt_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">三、设置起批量异常的商品</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：设置的起批量需符合市场常见采购数量。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01un5Nm92CqVEz6F0NJ_!!2212078328525-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">四、销售价格远高于行业同类产品市场价格的商品</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：商家发布商品时填写的所有价格，在遵循市场规律自主定价的前提下，均应严格遵守法律规定要求，明码标价，标注真实合理的价格，如有被比较价格须准确说明其含义及真实的依据出处，不得实施价格欺诈。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01wMaBIo1CtFR0QQZWV_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">五、部分SKU或者全部SKU长期缺货的商品</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：缺货的SKU及时下线或者补充库存。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例一：所有SKU均缺货。</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ohFFX81CtFR2gycHe_!!1123690138-0-cib.jpg"/></div></div></div></div>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例二：SKU库存小于起批量，单商品买家无法下单。</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01TEXnXt1CtFR7wySI4_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">六、设置了营销价格，但实际买家下单价格高于营销价格，无法享受到优惠。</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：禁止价格欺诈行为，合理进行营销设置，符合要求的买家能按营销价格下单。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例：营销价格设置限购2件，但起批量设置了一手必须10件起批，只能下单10件，且无法享受营销价格。</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01Jc2W2w1CtFR7B2kTg_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">七、运费设置过高的商品</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：商品运费设置应当符合市场规律及所属行业标准，不得出现商品运费偏离实际价格或虚拟物品运费等情形。</p>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例一：</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ekxzsB1CtFR94dTxr_!!1123690138-0-cib.jpg"/></div></div></div></div>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例二：</blockquote>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01p3sM3b1CtFRBwSu88_!!1123690138-0-cib.jpg"/></div></div></div></div>
<h2 style="margin: 30.0px 0;color: #333333;font-size: 20.0px;font-weight: bold;line-height: 30.0px;">八、部分行业【使用运费说明】功能已下线，但历史发布未及时修改运费设置的商品。（消费品行业）</h2>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">平台发品要求：已设置【使用运费说明】功能的商品，请及时对&ldquo;运费设置&rdquo;进行修改。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-link-0-1-2"><a style="font-size: 16.0px;line-height: 30.0px;color: #027cff;text-decoration: none;cursor: pointer;" target="_blank" href="https://rulechannel.1688.com/1688?type=detail&ruleId=20000927&cId=27#/rule/detail?ruleId=20000927&cId=27">点此查看涉及下线的行业名单</a></div></div>
<blockquote style="margin: 30.0px 0;padding: 16.0px 20.0px;font-size: 16.0px;color: #999999;background: #f3f4f5;">案例</blockquote>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">买家下单页面</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01HP85K41CtFR7BrIhg_!!1123690138-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商家修改入口：1688卖家工作台-商品-商品管理，进入商品的修改页面，进行修改。</p>
<div style="margin-top: 30.0px;margin-bottom: 30.0px;"><div class="csbc-editor-banner-0-1-5"><div style="display: flex;flex-direction: column;align-items: flex-start;"><div style="position: ;display: block;max-width: 100.0%;"><img style="vertical-align: top;max-width: 100.0%;margin: auto;" src="https://cbu01.alicdn.com/img/ibank/O1CN01ud91qz1CtFR9spQnL_!!1123690138-0-cib.jpg"/></div></div></div></div>
<p style="margin: 30.0px 0;font-size: 16.0px;line-height: 30.0px;color: #666666;">商友们可以持续关注本帖，常见的案例将持续更新解读哦！</p>